It’s easy to get stuck in the cycle of thinking the key to growth is to always be bringing in more customers. In reality, there is far more potential in focusing on your current customers and increasing the retention rate for them. All of it begins with developing solid communication with your customers that will […]
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What’s the secret to winning high quality clients? While there is no one size fits all solution, winning high quality clients comes from a combination of great timing, transparency, building real relationships, demonstrating relevant results, and making the on-boarding processes seem effortless for the client. In this article, we’ll be discussing what drip campaigns are, […]
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How much potential revenue have you left on the table through failed communication marketing efforts? The answer for most sales-focused businesses is, a lot. In today’s world of marketing where there are so many potential touch points with potential customers and clients, it can be hard to dial in on the most effective strategies for […]
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Follow these five rules Whether you enjoy the hunt of prospecting or it’s your least favourite part of your sales job, you don’t need statistics to know that cold email outreach is necessary for lead generation. With out overcomplicating the process or breaking down campaigns into to granular detail, we’ve listed the 5 golden rules […]
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When sending emails, email marketers invest all the resources on the first emails they send to prospects neglecting the relevance of well-structured follow-ups. Many marketers approach follow-ups just as they pronounce the phrase: “Follow-Ups.” Well, the sad truth is that these nonchalant marketers are missing out big time on sales because research has shown it […]
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It takes a number of failed sales emails to write an effective one. Why is it so difficult to write an effective template? The thing is that you have only a few sentences and a few seconds to catch the attention of your intended audience. Research has proven time and time again that we humans […]
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First and foremost, what is a cold email? Cold emails refer to a sales emails that is sent to a potential buyer with whom the seller has no prior contact or relationship. Similar to a cold call, the sales representative is reaching out to a person they have never spoken to before. This type of […]
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Often when sending an email to a prospective client, most sales people will focus on the initial email and neglect the art of a carefully crafted follow-up email. Of course the initial email is very important. For many it will be the first contact you;ve made with a sales prospect and first impressions are crucial […]
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